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Using The Art Of PowerPoint Storytelling To Create More Compelling Presentations

In the world of presentation design and PowerPoint deliverance, there is no denying that dull, boring, and robotic presentations simply do not work. Extensively long presentations with text-heavy slides (especially ones without logical design flow) only result in audiences’ eyes glazing over, continuous clock checks, and the risk of your message not sticking for the long term.

Nearly everyone has sat through a presentation where they thought to themselves, “when can I leave?” In fact, recent polls found that 79% of people think presentations are boring.

That said, if you are getting ready to become the presenter yourself, you’ve likely stumbled here because you’re avidly seeking the best ways to avoid your audience becoming part of that weighed statistic. Luckily, there is a fundamental presentation design avenue that can help ensure audiences remain immersive, interactive, and engaged…and it all boils down to understanding and applying the art of PowerPoint storytelling.

What Is PowerPoint Storytelling?

PowerPoint storytelling, at the rudimentary level, is strategically creating a presentation design that allows you to deliver storytelling presentations that keep audiences invested from start to finish. Storytelling in and of itself is as old as humanity and has a very intrinsic way of absorbing the attention of others when executed correctly – i.e., converting your presentational message into a compelling narrative that is both persuasive and memorable.

Why go this route? Because according to 2022 presentation statistics, people are 22X more likely to remember a fact/message when it has been wrapped up into a compelling story. Even more, 55% of audiences state that great storytelling is the primary thing that holds their focus during a presentation. In short, if you truly want to deliver a successful presentation with the best odds of instilling long-term impacts, develop a presentation that follows a logical storytelling narrative that fosters and secures audience-wide engagement.  

Creating Storytelling Presentations

Knowing the compelling factors ofstorytelling presentations is one thing, but actually implementing them is another. The good news here is that setting your presentation design for storytelling success is not nearly as hard as it may sound:

Set Yourself Up For Storytelling Success

Traditional monomyth storytelling flow. A rags to riches story. Stories with false beginnings. Petal storytelling structures for those who will have more than one presenter on the stage. In summary, no matter what type of story design appeals the best to your overall message, they all hold exceptional audience-grabbing potential. However, also keep in mind that the success of storytelling presentations stems much deeper than following a flow and sticking to it; it is also highly contingent upon the presentation design itself.

Overall, set yourself up for storytelling excellence with the engaging guarantees and streamlining realities of leveraging presentation design professionals. Because if there is one thing for sure, nothing is quite as valuable to a presenter as attaining a quality presentation deck without sacrificing what they need the most before stepping on the stage – confidence, energy, and time.

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